Privacy Policy
Last updated: July 16, 2026
BillyTheTree, LLC (“BillyTheTree,” “we,” “us,” or “our”) operates BillyTheTree.com. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, place an order, create an account, contact us, subscribe to our emails, interact with our advertising, or otherwise use our website and services.
We are a United States-based ecommerce business. By using our website, you acknowledge the practices described in this Privacy Policy.
Important Notice Regarding Restricted Locations
BillyTheTree.com is not intended for use by individuals located in the European Union, European Economic Area, United Kingdom, or Switzerland. We do not offer goods or services to those locations, do not ship to those locations, do not target advertising to those locations, and do not intend for our website, products, checkout, customer accounts, email marketing, or services to be used by individuals located in those locations.
If you are located in the European Union, European Economic Area, United Kingdom, or Switzerland, do not use this website, create an account, submit information, subscribe to emails, place an order, contact us through website forms, or otherwise provide personal information to us. Please leave this website immediately.
If we determine that an order, account, inquiry, email signup, or other submission is from a restricted location, we may cancel the order, decline service, delete the account or submission where appropriate, unsubscribe the email address where appropriate, and take other steps to prevent use of our website or services from that location.
1. Information We Collect
We collect information in several ways: information you provide directly, information collected automatically when you use our website, and information received from service providers, ecommerce platforms, advertising partners, payment providers, shipping providers, fraud-prevention tools, email marketing tools, customer review tools, and related business services.
Information You Provide Directly
Information you provide directly may include:
- Name
- Email address
- Billing address
- Shipping address
- Phone number
- Account login information
- Order details
- Payment-related information
- Customer service messages
- Contact form submissions
- Product personalization, engraving, sizing, or special-order information
- Newsletter signup information
- Reviews, survey responses, or other content you choose to submit
We do not store full credit card numbers on our own servers. Payment information is processed by our ecommerce platform and payment processors.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect information such as:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages viewed
- Products viewed
- Referring pages
- Date and time of visits
- Approximate location based on IP address
- Shopping cart activity
- Search activity on our website
- Clicks and interactions with site features
- Cookie identifiers and similar online identifiers
- Advertising click identifiers, such as gclid, gbraid, wbraid, msclkid, fbclid, or similar identifiers, when applicable
2. How We Use Information
We use information for the following purposes:
- To operate and maintain our website
- To process, fulfill, and ship orders
- To provide customer service
- To manage customer accounts
- To communicate about orders, returns, exchanges, questions, and support requests
- To send marketing emails if you subscribe or otherwise opt in
- To prevent fraud, abuse, bots, spam, unauthorized activity, and security incidents
- To improve website performance, layout, product selection, and customer experience
- To understand how customers use our website
- To measure advertising performance
- To show or measure relevant advertising, where permitted by your cookie choices and applicable law
- To administer customer reviews, surveys, or post-purchase feedback requests
- To comply with legal, tax, accounting, chargeback, and regulatory obligations
- To enforce our terms, policies, and rights
- To protect the rights, safety, and property of BillyTheTree, our customers, and others
3. Cookies and Similar Technologies
We use cookies, pixels, tags, scripts, web beacons, local storage, and similar technologies. Some are required for the site to work. Others are optional and depend on your cookie choices.
You can accept, reject, or customize non-essential cookies through our cookie banner and Cookie Settings link where available. Your browser may also allow you to block or delete cookies. Blocking some cookies may affect website functionality.
Essential / Strictly Necessary Technologies
Essential cookies and technologies are required for the website to work. They support core functions such as page navigation, shopping cart, checkout, account login, fraud prevention, bot protection, security, form protection, order processing, and remembering your privacy choices. These cannot be turned off through our cookie settings.
Functional Technologies
Functional cookies and technologies improve optional site features, such as accessibility tools, customer review features, currency or display preferences, warranty or product-option features, and other enhanced shopping features. If you turn these off, some optional features may not work as intended.
Analytics Technologies
Analytics cookies help us understand how visitors use our website, which pages are visited, and how the site performs. We use this information to improve our store and customer experience. Analytics technologies are only used if you allow this category.
Targeting / Advertising Technologies
Targeting and advertising cookies help us measure ads, understand ad performance, build advertising audiences, and show more relevant offers on platforms such as Google, Microsoft/Bing, Meta/Facebook, PayPal, and related advertising partners. If you allow this category, these partners may receive information such as pages viewed, product interactions, search activity, device/browser identifiers, approximate location from your IP address, ad click identifiers, and purchase events. For purchase measurement, we may send limited transaction information and, where supported, hashed customer matching information, such as email address and, where supported or enabled, limited matching fields such as name or location, for ad attribution and measurement for ad attribution. These technologies are only used if you allow this category.
4. Cookie Banner and Privacy Choices
Our cookie banner gives you choices about non-essential cookies and similar technologies. Essential cookies and security technologies are always active because they are needed for the site to work, protect against fraud and abuse, maintain the cart and checkout, protect forms, and remember your privacy choices.
You may be able to accept all cookies, reject non-essential cookies, or customize your choices by category. You can change your choices at any time through our Cookie Settings link where available.
Rejecting non-essential cookies does not prevent you from shopping on our website, but it may limit optional features, analytics, advertising personalization, customer review features, PayPal promotional messaging, accessibility tools, currency/display features, or other enhanced site functionality.
5. Analytics
We use Google Analytics to understand website usage and performance only when permitted by your cookie choices. Google Analytics may collect information such as pages viewed, browser/device information, approximate location, and interaction data. We configure analytics to avoid sending raw customer-entered search terms where possible.
You can learn more about Google’s privacy practices at: https://policies.google.com/privacy
6. Advertising and Remarketing
With your Targeting/Advertising consent, we may use advertising technologies from Google Ads, Microsoft/Bing Ads, Meta/Facebook, PayPal, and other advertising or measurement partners.
These technologies may help us:
- Measure ad performance
- Attribute purchases to ads
- Understand which ads led to visits or orders
- Build or refine advertising audiences
- Show more relevant ads on other websites or platforms
- Limit irrelevant advertising
Depending on your consent choices and the technology involved, advertising partners may receive information such as pages viewed, product interactions, search activity, cart or checkout events, purchase events, order value and currency, transaction ID, browser and device identifiers, IP address, approximate location, ad click identifiers, and a hashed email address for purchase attribution where supported.
We do not intentionally send full payment card information to advertising partners.
7. Email Marketing
If you subscribe to our emails, we may use your email address and related information to send newsletters, promotions, product updates, sale announcements, and other marketing messages. You can unsubscribe by using the unsubscribe link in our emails or by contacting us.
We use Blastable and may use related email marketing service providers to manage subscriptions, send email campaigns, maintain suppression lists, and measure email engagement. These providers may process email addresses, names where provided, subscription status, email delivery information, opens, clicks, unsubscribe activity, and related engagement information on our behalf.
Submitting your email address for marketing does not require you to accept Targeting/Advertising cookies. However, email marketing tools may process the information you provide when you sign up or interact with our emails.
8. Payments
We use third-party payment processors and ecommerce platform services to process payments. We do not store full credit card numbers on our own servers. Payment processors may collect payment card details, billing information, fraud-prevention information, and transaction details to process your payment and comply with their legal and security obligations.
Payment providers we use may include:
- BigCommerce payment services
- PayPal
- Authorize.net
- Klarna or other buy-now-pay-later providers, where available
- Other payment methods or processors made available at checkout
Your use of a payment method may also be subject to that provider’s privacy policy and terms.
9. Fraud Prevention, Security, and Bot Protection
We use security, fraud-prevention, bot-detection, geolocation, and abuse-prevention technologies to protect our website, customers, forms, checkout, advertising, and business operations.
These technologies may collect information such as:
- IP address
- Browser and device information
- Page URL and referrer
- Interaction signals
- Network and diagnostic information
- Fraud or risk indicators
- Order and transaction context where applicable
Security-related tools may include services such as Google reCAPTCHA, FraudBlocker, BigCommerce security tools, geolocation/blocking tools, and similar technologies. These tools are used to prevent spam, fraud, malicious traffic, unauthorized activity, bot traffic, suspicious ad clicks, and abuse.
We may block, limit, challenge, or investigate traffic that appears fraudulent, malicious, automated, unsupported, or otherwise abusive.
10. Customer Reviews
We may use Google Customer Reviews or similar review tools to collect voluntary customer feedback. If you choose to participate in a review request, Google or another review provider may receive transaction-related information needed to provide the survey or display review features, such as order ID, email address, delivery country, and estimated delivery date.
Participation in customer review surveys is voluntary.
11. Accessibility, Currency, Warranty, and Other Functional Site Tools
We may use accessibility, display, currency, warranty, product-option, product-protection, or other functional tools to improve the shopping experience. These tools may process device/browser information, page context, product identifiers, interaction data, or feature-specific information needed to provide the requested functionality.
Depending on your cookie choices and the feature involved, these tools may include services such as accessibility widgets, currency/location display tools, product protection or warranty tools, customer review widgets, and similar optional functionality.
12. Service Providers and Tracking Technologies We Use
The following table describes common service providers, scripts, and technologies used on our website. This list may change as we add, remove, replace, or reconfigure providers.
| Vendor / Tool | Category | Purpose | When It Runs | Data Potentially Processed |
|---|---|---|---|---|
| BigCommerce | Essential | Storefront, cart, checkout, account, orders, platform operations | Required for site operation | Account data, cart data, order data, IP/device data, checkout data |
| BigCommerce cookie consent | Essential | Stores visitor privacy choices | Required for privacy choice management | Cookie preference status |
| Google reCAPTCHA | Essential / Security | Bot and spam prevention on forms and checkout/account flows | Where security protection is needed | IP address, browser/device data, interaction signals, page context |
| FraudBlocker | Essential / Security | Fraud, bot, and ad-click abuse prevention | Required for security/fraud prevention, except where restricted by our configuration | IP/device/browser data, page/referrer, fraud indicators |
| Big Country Blocker / geolocation blocker | Essential / Security | Blocks or filters unwanted, unsupported, restricted, or malicious traffic by location/risk | Required for security/restricted-location controls | IP address, approximate location/risk data |
| Capacity Web Solutions mega menu | Essential / Navigation | Site navigation and mega menu functionality | Required for navigation functionality | Page/resource requests, basic browser/IP data |
| Google Fonts / static assets | Essential / Display | Site display and typography | Where needed for site display | Browser/IP/resource request data |
| Equally.ai | Functional | Accessibility widget | Only after Functional consent, where configured | Browser/device data, page context, accessibility interaction data |
| Dynamic Converter | Functional | Currency/location display functionality | Only after Functional consent, where configured | IP/device data, approximate location, page context |
| Google Customer Reviews badge/widget | Functional | Displays Google Customer Reviews badge/reputation information | Only after Functional consent, where configured | Browser/device data, page context |
| Google Customer Reviews opt-in | Functional | Voluntary post-purchase review survey | Only after Functional consent on order confirmation, where configured | Order ID, email, delivery country, estimated delivery date |
| Google Analytics 4 | Analytics | Site usage and performance analytics | Only after Analytics consent | Page views, sanitized page URLs where configured, browser/device data, approximate location, interaction data |
| Google Ads base tag | Targeting / Advertising | Ad measurement, remarketing, attribution | Only after Targeting/Advertising consent, where configured | Page views, browser/device data, ad identifiers, page/product activity |
| Google Ads purchase conversion | Targeting / Advertising | Purchase attribution and enhanced conversions | Only after Targeting/Advertising consent on order confirmation, where configured | Transaction ID, order value, currency, hashed email for enhanced conversion attribution |
| Microsoft/Bing UET | Targeting / Advertising | Ad measurement, remarketing, attribution | Only after Targeting/Advertising consent, where configured | Page views, product/page activity, browser/device data, transaction events |
| Meta/Facebook Pixel | Targeting / Advertising | Ad measurement and remarketing | Only after Targeting/Advertising consent, where configured | Page views, browser/device data, product/page activity, advertising identifiers |
| PayPal Pay Later Messages | Targeting / Advertising | Financing/promo messaging and measurement | Only after Targeting/Advertising consent, where configured | Product/page context, browser/device data, PayPal identifiers where applicable |
| Clyde | Targeting / Advertising or Functional, depending on configuration | Product protection/warranty offer display | Only after the applicable consent category, where configured | Product ID/page context, browser/device data |
| Blastable | Email Marketing / Service Provider | Newsletter and promotional email management | When you subscribe or are otherwise added as permitted | Email address, name where provided, subscription status, email delivery and engagement data |
| Payment processors, including PayPal, Authorize.net, BigCommerce payment services, Klarna, and other checkout payment providers | Essential / Payments | Payment processing and fraud/security checks | At checkout/payment | Payment data, billing data, transaction data, fraud/security data |
| Shipping carriers / fulfillment partners | Essential / Fulfillment | Shipping and delivery | After order placement | Name, shipping address, phone/email if required, order/shipping information |
13. How We Share Information
We may share information with:
- Ecommerce platform providers
- Payment processors
- Shipping carriers and fulfillment partners
- Fraud-prevention and security providers
- Customer service tools
- Email marketing providers, including Blastable
- Analytics providers, where permitted by your choices
- Advertising and measurement partners, where permitted by your choices
- Review and survey providers, where applicable
- Accessibility, currency, warranty, display, and functional site tool providers, where applicable
- Professional advisors, such as accountants, attorneys, or consultants
- Government authorities, courts, or law enforcement when legally required
- A buyer, successor, or other party in connection with a merger, acquisition, financing, reorganization, or sale of business assets
We share information only for business, operational, legal, security, analytics, advertising, email marketing, fulfillment, payment, customer-service, or similar purposes as described in this Privacy Policy.
14. Sale or Sharing of Personal Information
Some privacy laws define “sale” or “sharing” broadly. We do not sell customer lists for money. However, if you allow Targeting/Advertising cookies, our use of advertising pixels, tags, cookies, and similar technologies may be considered a “sale,” “sharing,” or disclosure of personal information for cross-context behavioral advertising under certain privacy laws.
You can opt out of these technologies by rejecting Targeting/Advertising cookies in our cookie settings. You may also use browser or platform controls where available.
Where required by applicable law, we will honor valid opt-out preference signals, such as Global Privacy Control, to the extent our systems are able to recognize and process them.
15. Cookie Settings / Do Not Sell or Share
We do not sell customer lists for money. However, some privacy laws define “sale” or “sharing” broadly. If you allow Targeting/Advertising cookies, advertising partners such as Google, Microsoft/Bing, Meta/Facebook, PayPal, and related partners may receive online identifiers and website activity, such as pages viewed, product interactions, search activity, ad click identifiers, and purchase events, to measure ads and provide more relevant advertising.
To opt out of this type of sharing, disable Targeting/Advertising cookies in our cookie settings.
If available, you may use the Cookie Settings link on our website to review or change your cookie choices at any time.
16. Your Choices
You may have the following choices:
- Cookie choices: You can accept, reject, or customize non-essential cookies through our cookie banner or Cookie Settings link where available.
- Email marketing: You can unsubscribe from marketing emails using the unsubscribe link in our emails or by contacting us.
- Account information: You may update certain account information by logging into your account.
- Browser controls: You can block or delete cookies through your browser settings.
- Ad choices: You may use platform-level ad settings provided by Google, Microsoft, Meta/Facebook, PayPal, and other advertising networks.
- Privacy requests: You may contact us to request access, correction, deletion, or other action regarding your personal information, subject to applicable law and verification.
17. U.S. State Privacy Rights
Depending on where you live and whether a particular privacy law applies to us, you may have rights to:
- Know or access personal information we collect about you
- Request deletion of personal information
- Request correction of inaccurate personal information
- Opt out of sale or sharing of personal information
- Opt out of targeted advertising
- Limit use or disclosure of sensitive personal information, where applicable
- Receive a copy of certain personal information
- Not be discriminated against for exercising privacy rights
To submit a privacy request, contact us at: customerservice@billythetree.com
We may need to verify your identity before completing certain requests. We may deny or limit requests where permitted by law, such as when we need to retain information for order fulfillment, fraud prevention, chargeback defense, tax, accounting, legal, security, or other legitimate business purposes.
18. California Privacy Rights
California residents may have rights under California privacy laws, including the right to know, delete, correct, and opt out of sale or sharing of personal information, where those laws apply.
We do not sell customer lists for money. However, as described above, allowing Targeting/Advertising cookies may permit advertising partners to receive online identifiers, page activity, product interactions, search activity, and purchase-related events, which may be considered “sharing” or “sale” under California law.
To opt out of Targeting/Advertising cookies, use our Cookie Settings link and disable Targeting/Advertising cookies.
California residents may also contact us at: customerservice@billythetree.com
California Shine the Light: California residents with an established business relationship with us may request information once per calendar year about certain categories of personal information disclosed to third parties for those third parties’ direct marketing purposes, if applicable. To make such a request, contact us at the email address above.
19. Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.
We do not knowingly sell or share personal information of children under 16.
20. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Order processing and customer service
- Account management
- Returns, exchanges, warranties, and disputes
- Fraud prevention and security
- Marketing, where you have not opted out
- Analytics and business records
- Tax, accounting, legal, and regulatory obligations
Retention periods vary depending on the type of information and the reason it is collected.
21. Security
We use reasonable administrative, technical, and organizational measures to protect personal information. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
22. International Visitors; No EU/EEA/UK/Swiss Customers
BillyTheTree, LLC is a United States business. BillyTheTree.com is intended for customers located in the United States and other non-restricted locations where we choose to make our products available.
We do not offer goods or services to individuals located in the European Union, European Economic Area, United Kingdom, or Switzerland. We do not ship to those locations, do not target advertising to those locations, and do not intend for our website, products, checkout, customer accounts, email marketing, or services to be used by individuals located in those locations.
If you are located in the European Union, European Economic Area, United Kingdom, or Switzerland, do not use this website, create an account, submit information, subscribe to emails, place an order, contact us through website forms, or otherwise provide personal information to us. Please leave this website immediately.
If we determine that an order, account, inquiry, email signup, or submission is from a restricted location, we may cancel the order, decline service, delete the account or submission where appropriate, unsubscribe the email address where appropriate, and take other steps to prevent use of our website or services from that location.
If you access our website from outside the United States, you understand that information may be processed in the United States and other countries where our service providers operate.
23. Links to Other Websites
Our website may contain links to third-party websites, platforms, or services that we do not operate. We are not responsible for the privacy practices, content, or policies of those third parties. Please review their privacy policies before providing information to them.
24. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of the page. Changes are effective when posted.
25. Contact Us
If you have questions about this Privacy Policy or want to submit a privacy request, contact us at:
BillyTheTree, LLC
3665 E Bay Dr Suite 204, #157
Largo, FL 33771
United States